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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

leaves Bates. BIRTHS A thousand e-commerce ventures ... Omnicom launches Optimum Media ...

WHAT’S HOT AND WHAT’S NOT: Craft skills are now firmly at the heart of the ad making process. Jane Austin and Gavin Boyter talk to some leading edge practitioners about the good, bad and over-used

of the internet and e-commerce. Developments in cable, satellite and digital television will increase demand ...

Research reveals top three brands for UK managers

Research by the Value Engineers has revealed the brands that UK s brand managers would most like to manage, and which are the turn-offs. Of the top 12 most desired brands, only one was e-commerce ... Party sinking into the least-wanted list. Interest in managing an e-commerce brand was high ...

DIRECT: Briefs

list of benefits. Mothercare has announced plans to invest further in its catalogue and e-commerce ... new e-commerce subsidiary, Mothercare.com, will be run by separate management from next year ...

Stop Press

Interactive, the internet and e-commerce division of Flextech, has agreed to pay pounds 7.2m for a 77 ...

Briefs

into internet and mail-order bookselling. The role will include putting together a new e-commerce strategy ...

HOTLINE

the charcolonline.co.uk e-commerce arm. The online retailer, Premium Petcare, is looking ...

Sharwood’s goes online to develop lifestyle strategy

with plans to develop full e-commerce capability....Sharwood s, the ethnic brand owned by Centura Foods, this week begins a new online strategy with plans to develop full e-commerce capability. The company wants to use the web to broaden the appeal of the Sharwood s range. It is trying to give a lifestyle edge to a brand which has ...

OPINION: ’Old’ Mr Kipling could teach the internet brat-pack ’new’ tricks

competitors. In the mad new world of e-commerce, mastering the art of creating retrospective lead-time may ...

NEW MEDIA: Oddbins goes online with bubbly offer

into e-commerce....Oddbins, the Seagram-owned off-licence chain, is to sell champagne via the web in its first foray into e-commerce. The move is a bid to cash in on the expected surge in demand for champagne during the millennium celebrations. It is the first stage of an e-commerce project which ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.