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Telegraph new-media position lures old hand back to the fold - Online strategy is the latest challenge for Kim Fletcher, Gordon MacMillan writes
31 Mar 2000 | by by Gordon MacMillan
with a raft of new e-commerce-focused websites. He says: 'Journalists pretend that they don ... e-commerce and advertising in the same breath as they talk about good writing. Fletcher argues ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
