AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton
30 Nov 2000 | by KEN GOFTON
Although Marketing produces separate league table on direct marketing (DM) in March and sales promotion (SP) in October, the two are combined in this end-of-year review. The reason for this is that many agencies appear under both headings. Specifically, many with their roots in promotion...



