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New-media spend set to rise, ad survey says

remains very firmly within the remit of marketing departments - even when projects involve e-commerce ... that the report highlighted that success in new media and e-commerce depended on there being a clear strategy ... . Spending on website development, e-commerce and internet advertising will continue." The report ...

NEW MEDIA: SPOTLIGHT ON INTERNET SERVICE PROVIDERS - Is the House of Lords correct to consider ISPs as 'publishers'? Further debate is needed before ISPs can be legally defined

be in conflict with the EC's e-commerce directive which holds that ISPs are merely conduits. When that comes ...

EDITORIAL: EC fear of cookies is ignorant, at best

and speed up a user's identification and e-commerce transactions. Without them, visitors would have to re ... for their action is that they have misunderstood the important role of cookies in marketing and e-commerce ...

AMV BBDO unveils print work for Sainsbury's home delivery service

series of setbacks. In August, a digital TV joint venture with Carlton was axed and its e-commerce ...

NEW MEDIA: SPOTLIGHT ON COOKIES - UK e-commerce is unprepared to let Brussels end the 'cookie

is unquestionable is that van Velzen has little notion of how the world of e-commerce works, and because of his ... part in managing the customer's relationship with an e-commerce site. But if cookies are redefined ... and the Incorporated Society of British Advertisers in writing to the UK's e-commerce minister, Douglas Alexander ...

REVIEW: Opodo hires Outrider to handle account

Opodo, the e-commerce travel venture backed by nine major airlines, has hired Outrider to handle its online creative and media account, estimated to be worth 3 million. - Marketing. ...

IPA says 'cookie' data ruling will hit e-trade

on European e-commerce. The restrictions proposed would mean that users would have to give "prior ... and e-commerce industry to authenticate users and speed-up and simplify use of the internet ... that the DTI, in particular Douglas Alexander, the minister for e-commerce and competitiveness, has failed ...

TOP EUROPEAN NEWSPAPERS: The web way ahead - Will the economic downturn undermine the role websites have made for themselves in the newspaper world?

. Aftonbladet also derives some income from e-commerce ventures, but at this stage this is nowhere near ... them - 19 were sold between June and August. In September, Marca signed an e-commerce venture ... , in particular, top football star shirts. Other e-commerce partnerships with distributors are also ...

PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS

all business organisations that UK Online for Business is promoting e-commerce in the UK Agency ...

HOTLINE: ISBA has written to MP

ISBA has written to Douglas Alexander MP, the UK e-commerce minister, to express advertisers' extreme concern over European Union proposals that would define internet cookies - data packages containing username information - as personal data, effectively forcing users to give "prior explicit ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.