The Institute for Practitioners in Advertising (IPA) has commissioned a research project into digital interactive TV, to draw attention to the practicalities and benefits of the new medium for advertisers. Howard Unna, who headed e-commerce at Woolworths and now works as an e-business advisor ...
and could severely damage the fledgling online advertising and e-commerce industry. At the heart ... and content and the appeal of e-commerce. The introduction of the legislation would force many site operators ...
of the following revenue streams: subscription, iTV, e-commerce, production, and multi-platform applications (PDA 3G mobiles). The benefits of subscription are well documented, but I'm confident iTV and e-commerce ...
revenues from advertising and e-commerce, and the situation worsened with the USterror attacks. Carlton ... channels, has experienced weaker than expected advertising and e-commerce revenues. "We don't see a ...
messaging services. Additionally, SceneOne, Flextech Interactive's e-commerce entertainment brand carried ...
perceptions of his new home. Having quit Leagas Delaney to set up an e-commerce consultancy in summer 2000 ...
4car signs e-commerce deals...4car: three new e-commerce deals 4car.co.uk, Channel 4's motoring web site has signed a deal with three major classified car advertisers in order to produce a comprehensive section for advertising and viewing used cars on the web. The deal, which unites Autotrader, Fish4Cars ...
if further trials will be necessary to establish a framework for the analogue switch off. E-Commerce ...
're not. E-commerce on the internet has been a great success, so now people are trying to sell us t ...
- elopment than internet e-commerce, and therefore may hold more mistrust for users, it has been marketed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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