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CAREERS: Job interview - Steven Wastie, Marketing director, EMEA, Inktomi

-1999: e-commerce marketing manager, EMEA, Netscape 1999-present: Marketing director, EMEA, Inktomi ...

Publicis unveils net business ad

The Government is set to launch a campaign aimed at rebuilding business confidence in e-commerce, which has declined since the dotcom implosion. A budget of more than 2.5 million has been ... at COI Communications, said: "The demise of the dotcoms gave e-commerce a bad name and yet ...

Lever Faberge joins brands to take first ads in new gay title

by the success of our e-commerce partners, our online sales and an advertising click-through rate ...

THE NET EFFECT: Introduction

behaviour. Sectors, such as financial services, travel, e-commerce and information retrieval, have been ...

Cookies ban will take the biscuit

and could severely damage the fledgling online advertising and e-commerce industry. At the heart ... and content and the appeal of e-commerce. The introduction of the legislation would force many site operators ...

IPA lobbies minister over web restrictions

about an EU privacy directive which could "cripple an already vulnerable e-commerce industry"....for companies using e-commerce in Europe." An IPA survey of its digital members reveals that 75 ...

OPINION: Survival means being ready for the unexpected

-company marketing, developing solid metrics that align with business goals, getting on top of e-commerce ...

HELPLINE SERVICE

list of IT and e-commerce suppliers for a marketing campaign? A: Rhetorik specialises ...

AOL and John Lewis ink marketing deal

The AOL campaign is part of a large offline and online marketing drive to support the e-commerce and catalogue business, launched earlier this month. AOL has more than 1m members in the UK and will help John Lewis online reach its target of profits in five years and sales of 50m. The partnership is a ...

NEW MEDIA: SPOTLIGHT ON INTERACTIVE TV GAMBLING - Will interactive gambling be a financial hit for TV stations? Betting could open up new revenue streams for media owners, Alasdair Reid says

Sex, of course, is number one by a long way but gambling pushes it a close second, apparently. You have to say "apparently" because there are no accurate measures of e-commerce activity on the web. By any "guesstimate", porn is huge, worth trillions of e-commerce dollars each year, largely ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.