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First Choice set to revamp entire marketing team

will also oversee the product department and overseas operations. First Choice e-commerce head Sam ...

AOL and Lastminute sign content deal

as winners in the e-commerce space." If you have an opinion on this or any other issue raised ...

REVIEW: Opodo hires Outrider to handle account

Opodo, the e-commerce travel venture backed by nine major airlines, has hired Outrider to handle its online creative and media account, estimated to be worth 3 million. - Marketing. ...

NEW MEDIA: BA overhauls web site to boost net bookings

British Airways has revamped its global e-commerce site as part of a drive to reduce its overheads by encouraging consumers to book online. The ailing airline is understood to have pumped ... , and the personalised section 'my BA'. The e-commerce booking engine appears on the home page to encourage ...

Opodo hands Outrider £3m account

Opodo, the e-commerce travel venture backed by nine major airlines, has hired Outrider for its online creative and media account, worth at least 3m. The appointment follows a competitive pitch against a number of undisclosed digital agencies. Outrider is charged with creating all ...

Advertisers expect downturn to be brief

companies includes all e-commerce projects, was reported to have been revised down by the smallest extent ...

BRAND HEALTH CHECK: Railtrack - Can Railtrack ever win back the public's trust? Public resentment of Railtrack inefficiency has now been backed by an official report attacking the firm for its complacency

' poster campaign in response to the Hatfield disaster. We asked Tony Anderson, e-commerce director ...

BRAND HEALTH CHECK: Railtrack - Can Railtrack ever win back the public's trust? Public resentment of Railtrack inefficiency has now been backed by an official report attacking the firm for its complacency

' poster campaign in response to the Hatfield disaster. We asked Tony Anderson, e-commerce director ...

Lastminute links up with Yahoo!

LONDON - Online travel company Lastminute.com has signed a content and e-commerce deal with Yahoo

NEW MEDIA: Railtrack web site arrives a month late

Totaljourney, the Railtrack-backed travel site that was scheduled to arrive in June, is running one month late and will launch in July. The site has assembled content and e-commerce ... developed by e-commerce specialist Equant. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.