to remove filtersDIRECT MARKETING: DM'S BROAD CHURCH
04 Oct 2002 | by KEN GOFTON
strategic consultancy on e-commerce issues, or from creating interactive marketing programmes that deliver ...
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Center Parcs saves £1m in DM costs
17 Dec 2002
. It also operates in Belgium, France, Germany and the Netherlands. Richard Verhoeff, director of e-commerce ...
DIRECT MAIL SHOWCASE
03 Oct 2002 | by KEN GOFTON
campaign that began with e-mails and has also included trade press ads and the internet. John Angliss, e-commerce ...
Zalpha appoints partner for CRM work
30 Sep 2002 | by Claire Billings,
Most recently, Schulz has been working for The Economist magazine and Fastbridge, the e-commerce division of Initiative Media, on a series of CRM projects. His last permanent post was as European database director for advertising agency FCB. At Zalpha, Schulz is heading up a new service, which identifies ...
Colin Lloyd appointed chairman of National Letterbox Marketing
23 Sep 2002 | by Staff,
that promotes safe e-commerce. In addition, he sits on the boards of Card Protection Plan and e-commerce ...
DoubleClick changes advertising policy to adhere to privacy restrictions
28 Aug 2002 | by Staff,
that the settlement could help rebuild confidence in e-commerce: "When an online contractor can invisibly track nearly ...
Dixons Group hands DM back to stores
08 Aug 2002 | by Ravi Chandiramani,
World and The Link will each take responsibility for their own direct activity. E-commerce and online ... marketing director Duncan Beattie, PC World by director of e-commerce Mark Holden and mobile phone store ... of direct business to coordinate commercial planning and e-commerce infrastructure. Borges was previously ...
DIRECT: Dixons Group hands DM brief to stores
08 Aug 2002 | by RAVI CHANDIRAMANI
for their own direct activity. E-commerce and online marketing forms a large part of the group's below ... of e-commerce Mark Holden and mobile phone store The Link by marketing director Joe Garner ... planning and e-commerce infrastructure. Borges was previously sales and marketing director ...
Royal Mail and Parcelforce pilot new parcel delivery
06 Aug 2002 | by Joe Gill,
-order clients on the project to encourage the expansion of the home shopping market. David McQueen, head of e-commerce ... is the single most important factor in the future development of e-commerce and home shopping, so it is pleasing ...
DIRECT MAIL SHOWCASE: Direct mailings must make an impact the minute they land on the recipient's door mat. Ken Gofton weighs up four mailouts that stand out from the crowd in getting their message across
01 Aug 2002 | by KEN GOFTON
, e-commerce is entering a more rational phase. We are seeing an increasing concern to make ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
