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NEWS BRIEFS: Appointment at Barclaycard

Barclaycard has appointed Alistair Greenbank as head of e-commerce marketing, responsible

ANALYSIS: Is the price right for brand acquisition? - Brand due diligence is in high demand as non-core brands are sold

, economic, political,technological or environmental factors? How are developments in e-commerce ...

DIRECT MAIL SHOWCASE

campaign that began with e-mails and has also included trade press ads and the internet. John Angliss, e-commerce ...

Barclays' charm offensive

with folding money, particularly as e-commerce grows. So I think pocket money will be far more likely to exist ...

Abbey warning spurs on retail focus

's responsibilities to include e-commerce, sharing the responsibility with deputy managing director John Berry. Current director of e-commerce Ambrose McGinn becomes sales and marketing director of the bank's wealth ...

FT.com announces pricing as it begins to charge for content

by advertising, syndication and e-commerce. These will continue to be the strongest source of revenue for us ...

Barclaycard hires two agencies to lure online users

acquisition, said Wendy Lawrence, head of e-commerce marketing at Barclaycard. She added that around 800,000 Barclaycard holders in the UK make regular e-commerce transactions. The strategic shift comes as the company ...

Nationwide hires Tribal DDB ahead of internet push

for e-commerce at Nationwide. "It's a big task that involves all online advertising and distribution ...

 

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.