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Dockers extends online presence via European site

Dockers Europe has hired digital agency AKQA London to develop the site, which will be built in five languages. The site will initially act as a brand-building platform, showcasing the Dockers range, but will not have e-commerce functionality. Dockers' current web sites cater to the US ...

Fabric retailer Elanbach hires LIDA for digital rebrand

. It does not intend to open other branches, preferring to operate primarily as an e-commerce venture ...

DIRECT: Elanbach hires LIDA for digital brand campaign

not intend to open other branches, preferring to operate primarily as an e-commerce venture. Ashley retired ...

Skater store Route One launches e-commerce revamp

LONDON - Route One, the independent 'street' retailer, has launched a new online store as part of an overhauled direct retail operation.

M&S picks chief to co-ordinate clothing activity

The company has handed Helen Buck, previously head of food marketing at M S, the position of head of marketing and strategy for clothing. Buck, who has been with M S for nearly two years, will report to executive director of clothing David Norgrove, with secondary report to M S marketing and e-commerce ...

NWA discontinues Tike baby range after Nike threat

's best-selling items. The e-commerce firm has never advertised, relying on viral marketing and word ...

M&S issues womenswear ad brief

of Johnnie Walker whisky. She joined as the director of marketing and e-commerce, reporting to the company ...

M&S in talks with agencies about womenswear ad brief

joined as the director of marketing and e-commerce, reporting to the company's chief executive, Roger ...

Marks & Spencer names chief after eight-month hunt

Avis will join the retail giant on January 20 as director of marketing and e-commerce, reporting to the company's chief executive Roger Holmes. While she will sit on M&S's group operating committee, she ... Fisher. Avis' background includes spells at Guinness and Diageo, and in 2000 she joined e-commerce ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.