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Zentropy Partners wins US cable firm's web business

." Patti Marciano, director of web marketing and e-commerce for Cox, said: "We look forward to tapping ...

Government launches consultation on email and SMS

. Launching the consultation, e-commerce minister Stephen Timms called direct marketing a "power business tool ...

Parental consent should be sought for youth texting

%, while opt-in mobile databases have average response rates of 15%. Nigel Gwilliam, IPA e-commerce ...

3G arrives in the UK with Hutchison's 3 quiet launch

, the government's e-commerce minister. "Today marks the arrival of 3G services in the UK. As the leading ...

Telewest reappoints Real Media for ad serving software

The contract extends Telewest's current deal to use Real Media's Open AdStream technology, first signed in 2000. "OpenAdStream's delivery and scalability are critical attributes as we continue our digital television platform development," Chris Townsent, director of e-commerce and interactive services ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.