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AI lands Post Office digital brief

The win comes just weeks after AI changed its name from Arnold Interactive following its purchase by Media Square from French owner and global media network Havas. Allison Wightman, Post Office e-commerce commercial manager said “We needed an agency that would share our vision and could work as a partner with us ...

RFU revenue doubles in wake of World Cup

Sales from the RFU's Rugby Store for the year to the end of June rose by more than 90% to £7.7m, with December alone accounting for £1.7m. Revenue from e-commerce more than doubled. RFU chief executive Francis Baron said tie-ups struck since the World Cup, with brands including O2, Tetley, Nike and BA ...

New music download payment system to help teenagers

LONDON – E-commerce specialist Music Engine has launched a new payment system for online music

Premium TV wins internet club deal with Football League

subscriptions, mobile, betting, and e-commerce -- plus the non-exclusive right to act as an advertising ...

Lifestage Marketing: The seven stages of targeting

with friends and family to e-commerce. Gardening is, of course, a popular pastime, but only one of many ...

HMV fights music download rivals with digital revamp

The music retailer is considering relaunching the service under a different brand name. Stuart Rowe, HMV Europe's e-commerce director, said the relaunch would be backed by a more significant marketing spend than supported the launch of its website in 1998. 'This will be aimed at reinforcing ...

HMV reappoints BDS Beechwood to £14.5m ad account

The music, DVD and games retailer invited six agencies to take part in the pitch, which was overseen by marketing director John Taylor and head of marketing, promotions and e-commerce & CRM, Ged Hopkins. HMV shortlisted BDS and one other undisclosed agency for the final presentations, which were ...

Fopp unveils improved website for 2004 marketing push

marketing strategy but will not add e-commerce as it continues to focus on retail sales.

Virgin Money lines up with Associated

on the previous quarter for online classified, display and e-commerce revenues. Commercial director ...

Umbro pours entire promotional spend into portal

to relaunch Umbro.com . Until July 2002, the website had been operating under licence as an e-commerce site ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.