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True Digital draws on learners' experiences for AA driving school website

21 Nov 2005 | by by Ben Bold

True Digital worked closely with the AA's e-commerce team in creating www.aadrivingschool.co.uk . To research the project, the agency interviewed learner drivers who passed their driving tests through the AA, and AA driving instructors. The experiences it gathered were then used to create case studies examining ...

New loyalty scheme accesses high earners through employers

19 Oct 2005 | by by Ben Bold

's e-commerce specialist Real TSP, applauded the service. "Privilege Plus is an exciting new idea ...

Souk Digital appointed to develop Cineworld's website

12 Oct 2005 | by by Julia Pearlman

Cineworld's parent company, The Blackstone Group, bought UGC Cinemas in November 2004. Between July and September, all UGC Cinemas were rebranded under the Cineworld brand. Souk will be combining the websites into a single booking, reference and e-commerce site for the UK and Ireland under the address www ...

New data-capture device records prospect images and comments

15 Sep 2005 | by by Daniel Farey-Jones

The ability to integrate audio and photo data into individual prospect records was introduced at the request of TAAP's clients, including automotive brands Fiat, Vauxhall, Chevrolet and Kia Motors. Matthew Young, e-commerce and direct marketing manager of Chevrolet, said: "Sometimes it's the throwaway ...

Profero beats three to Butlins account

25 Aug 2005 | by by Larissa Bannister

New activity will combine display and search advertising with acquisition marketing. The Bourne Leisure-owned company already takes 45 per cent of its bookings online and wants to increase this figure. Tessa Critien, the head of e-commerce at Butlins, said: "The internet is developing at such a pace ...

Cricket fans email addresses offered by RSA Direct

04 Aug 2005 | by by Staff

and highly responsive to offers, not only related to their passion, but also financial servicse, travel, e-commerce ...

Currys drops Barker as it cuts £37m ad budget

02 Aug 2005 | by by James Quilter

and communications. Each group will control its own marketing, store design, supply and e-commerce. If you ...

Video Island names former Dell exec Calver as CEO

13 Jul 2005 | by by Jennifer Whitehead

of entrepreneurial ventures in the US and Europe. Klein said: "Simon's experience in direct selling, e-commerce ...

M&S deal helps Amazon to soar as car makers fall

29 Apr 2005 | by Dan Bloch

The tie-up, the first time a third party has sold M S products, also involves new subsidiary Amazon Services Europe hosting and providing the e-commerce technology behind M S's website. Elsewhere in the top five, bookmaker Stanley Leisure benefited from news that state-owned betting operator The Tote ...

Ex-Jaguar chief joins DM agency

27 Apr 2005

Runnacles stepped down from his role at Jaguar last November, having accepted voluntary redundancy to take early retirement. His career has included spells as marketing director at BMW and Rover, director of e-commerce at luxury car dealership Sytner Group and chairman of the Committee of Advertising ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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