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Direct News brief: Christian Aid makes first move into e-commerce

Christian Aid has made its first move into e-commerce with the launch of a virtual gifts catalogue

RSPCA backs Christmas gifts with integrated campaign

The charity's direct response fundraising agency Whitewater has created the integrated campaign, which will use inserts, press and online activity, and has developed a standalone e-commerce website for the gift range. It has also partnered with digital specialist Agency.com to test a range of promotional ...

Yahoo! accused of helping Chinese police to convict journalist

% of Chinese e-commerce site Alibaba.com last month. In 2003, it invested in Chinese search engine 3271.com ...

People moves: Monster Worldwide

was head of marketing services and e-commerce.

Reading Room and Identex create new Race for Life site

It is the fifth year running that Reading Room has created the Race for Life site . This time around, the agency has looked at enhancing the user experience, while reducing costs and increasing income. Identex built the e-commerce function and will handle customer relationship management ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.