Search results for E-commerce

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Brands to sell via web-video clips

Coull TV is rolling out technology that enables brands to enhance online video clips with interactive links to transactional microsites or e-commerce portals. The web TV service will allow advertisers to capitalise further on the popularity of video-sharing sites such as You Tube and iFilm, which ...

What the high street wants for Christmas

, exemplifies how retailers are re-aligning their business models around e-commerce. Making Dixons an online ... the Waterstones and HMV websites to Amazon, taking e-commerce back in-house with relaunched online stores ... successful retailers at balancing its clicks and mortar strategy, John Lewis, admits that e-commerce needs ...

Ciao! prevails as Europe's favourite shopping portal

of the European e-commerce market. "The new technology platform we launched in May this year helps us improve ...

Online directory launches shopping channel

The online shopping channel marks Yell.com's first step towards competing in the UK e-commerce market. The site has been produced in partnership with Pangora, a provider of product search and online shopping technology. Users can search for products under "product match" and "category match" services ...

Save the Children launches Wish List campaign

The charity has set up a 'Wish List' online shop , designed by e-commerce specialist Sandbag, to sell a range of around 25 gifts intended to help the lot of children in poor countries. The gifts range from a hairy yak for £100 to a sneezing elephant for £68 to a week's supply of peanut butter ...

Barred in US; set to blossom in UK

and lottery firms ran 466 campaigns on UK sites in August, second only to e-commerce sites. In the year to 31 ...

Mark Ritson on branding: HMV Group faces brand equity test

than iTunes or harder than Tesco. In response, Waterstone's and HMV revamped their e-commerce ...

Down but not out

the best efforts of national governments to control e-commerce activities. It's predicted that 70% of US ...

British and French most susceptible to online marketing

The findings, from the 13th edition of the report, found that in the last six months 55.6% of French internet users had taken part in an online competition organised by a brand or an e-commerce site, compared with 35.1% of British internet users. In contrast, Germans were the least likely to respond ...

Online shows influence over consumer buying decisions

Direct and digital response media agency Equi=Media's second bi-annual E-Commerce Media Monitor Analysis (EMMA) survey examines channel preferences at each stage of the purchasing process -- searching, quoting and buying. The survey is carried out over the phone and face-to-face. The growing preference ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.