to remove filtersLonely Planet adds flight search to website
14 Sep 2006 | by by Staff
authors around the world. It also acts as an e-commerce tool selling the Lonely Planet travel guides ...
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Online shows influence over consumer buying decisions
25 Sep 2006 | by by Daniel Farey-Jones
Direct and digital response media agency Equi=Media's second bi-annual E-Commerce Media Monitor Analysis (EMMA) survey examines channel preferences at each stage of the purchasing process -- searching, quoting and buying. The survey is carried out over the phone and face-to-face. The growing preference ...
Starwood Hotels appoint director of online marketing
16 Aug 2006 | by by Staff
Kerzner, who will be based at the Park Lane Hotel in London, joins from Starwood in Canada where he was director of field marketing. In his new role, he will head up regional online and e-commerce strategies for Starwood's 34 hotels across Northern Europe, which includes the UK, Ireland, France ...
Marriott hires Euro RSCG for e-marketing push
01 Jun 2006 | by by Joe Lepper
with Marriott International to implement a strategic, creative programme to harness the growing importance of e-commerce ...
Warner Breaks appoints Sonaa to increase online sales
21 Feb 2006 | by by Heydon Prowse
Sonaa. Mat Finch, Warner Breaks' sales and marketing manager, said: "E-commerce is becoming ...
Consumers holding to channels during the buying process
02 Feb 2006 | by by Daniel Farey-Jones
Dubbed EMMA, short for E-commerce Media Monitor Analysis, the new research will be repeated every six months to capture changes in consumer preferences in researching products, obtaining quotes and buying them. The first results show that 70% of respondents who sought quotes face-to-face on the high ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
