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Unique Digital wins brief to push online Harvey Nichols

The luxury store, which has expanded beyond its Knightsbridge base to establish branches around the world, plans to drive traffic to its website through a range of search and online display advertising. Harvey Nichols has turned to e-commerce, selling beauty products, handbags, sunglasses and other ...

Unique Digital wins brief to push online Harvey Nichols

The luxury store, which has expanded beyond its Knightsbridge base to establish branches around the world, plans to drive traffic to its website through a range of search and online display advertising. Harvey Nichols has turned to e-commerce, selling beauty products, handbags, sunglasses and other ...

Tiffany & Co sponsors Somerset House Ice Rink

The association with the ice-skating venue, open from November 21 to January 27 2008, will reinforce Tiffany Co s association with the festive period and gift-giving. The retailer has five stores in central London and operates a direct sales and e-commerce business. Melvyn Kirtley ...

Elizabeth Arden ships in marketer for top UK job

include the creation of a branded e-commerce portal that will integrate its existing celebrity fragrance ...

Affiliate Marketing: How do you solve a problem like affiliates?

, affiliate marketing networks have focused exclusively on online transactions. But many e-commerce firms like ... introduced phone-tracking to their affiliate programmes. Robbie Parish, head of e-commerce for ScottishPower ...

Affiliate Marketing: A thoroughly modern service

is not as complicated as it first appears. Advertisers wishing to drive online sales to their e-commerce platforms ...

Affiliate Marketing: A convincing argument

ads aimed at driving traffic to an advertiser's e-commerce portal, and those that spend their time ...

Affiliate Marketing: Bigger baskets

sector is a factor of broader e-commerce trends,' explains Mav Darvish, chief executive ...

Mailtrack launches multi-channel marketing software

more firms in the retail, financial services and e-commerce sectors to sign up for the marketing tool ...

Elizabeth Arden ships in marketer for top UK job

include the creation of a branded e-commerce portal that will integrate its existing celebrity fragrance ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.