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Purves & Purves revamps as online-only retailer

The firm has appointed Bio as its first digital agency with a brief to overhaul its brand, revamp its website as an e-commerce portal and launch a digital marketing campaign to drive traffic ... and lighting. In a similar effort to capitalise on the e-commerce boom, DSGi pulled its Dixons electricals ...

Karen Millen to launch online retail store

, has more than 110 stores across the UK, Europe, the Middle East and North America. Julien Shirley, e-commerce ...

News brief: Multiyork parts company with agency

. The agency was responsible for taking the brand onto TV and launching its e-commerce site.

Panasonic launches Lumix TZ3 with viral and online push

. Gaele Lalahy, web and e-commerce manager at Panasonic, said: Inbox Digital has brilliantly translated ...

Early Learning Centre website gives voice to customers

The user generated content service is being implemented and managed by Bazaarvoice, which specialises in online reviews and ratings technology, and will enable customers to read other shopper s opinions about products before buying them. Matthew Legge, e-Commerce manager at Early Learning Centre ...

Marketing's Power 100

-universal acclaim. Their success has established its executive director for marketing, e-commerce, store design ... hand, his business, which owns the Currys and Dixons brands, is at the sharp end of the e-commerce ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.