Visit Britain hires SCL Analytics for e-commerce overhaul
06 Jul 2007 | by Joe Lepper
LONDON - VisitBritain has hired SCL Analytics to handle a revamp of its e-commerce activity....As part of the deal, SCL Analytics will use Unica Corporation s Affinium NetInsight software to add web analytics to the tourism body s e-commerce work. Visit Britain has around 1m unique users across its network of more than 40 sites globally and a key focus of SCL Analytics work will be to gain ...



