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Winter striptease in National Lottery ad

Abbot Mead Vickers BBDO has created the spot, which breaks tonight, for lottery operator Camelot. The new creative follows on from ads launched last month, which portray the give-it-a-go attitude of players. Ailsa McKnight, brand marketing and e-commerce director at Camelot, said: "The latest ad is a ...

Adland should stand up for its intellectual rights

that improves sales by 10 per cent. On a large e-commerce site, that might make a lot of money. On several large e-commerce sites, that might make several lots of money. Agencies will have to pause and wonder ...

Rapp lands pan-European CRM business for Eurostar

Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May ... . Louise Holah, Eurostar's e-commerce, commercial and CRM manager, said: We look forward to working ...

Eurostar appoints Rapp to DM account

Rapp will be briefed to work across three core areas - CRM, loyalty and e-commerce programmes. The appointment comes after Eurostar called a review of the account in May. Good Technology and Gyro were both ... . Proximity, the incumbent on the account, did not repitch from the business. Louise Holah, the e-commerce ...

The World: Insider's View - Singapore

the country into a regional hub for digital media and create thousands of new jobs in the new sector. But e-commerce ...

The World: Beijing - Alibaba Group calls time on contract with Baidu

the search engine launched an e-commerce platform in direct competition to Alibaba's own auction site, Taobao.com. ...

HMV calls digital review

. The review follows the departure of Gideon Lask, HMV's e-commerce director, who left in autumn to join ...

AMV scoops digital Twinings business

an online campaign next year. Digital communications will include websites, e-commerce and e-CRM programmes ...

Kickers calls comms planning pitch

will be to drive traffic to its e-commerce website and boost its connection with music. Kickers launched its most ...

Kickers calls comms planning review

will be to drive traffic to its e-commerce website and boost its connection with music. Kickers launched its most ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.