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Rapp lands pan-European CRM business for Eurostar

Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May ... . Louise Holah, Eurostar's e-commerce, commercial and CRM manager, said: We look forward to working ...

Eurostar appoints Rapp to DM account

Rapp will be briefed to work across three core areas - CRM, loyalty and e-commerce programmes. The appointment comes after Eurostar called a review of the account in May. Good Technology and Gyro were both ... . Proximity, the incumbent on the account, did not repitch from the business. Louise Holah, the e-commerce ...

Eurostar hires RAPP to direct account

RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...

Eurostar direct pitch narrowed down to three

but later withdrew. The consolidated account consists of e-commerce and loyalty responsibilities across ...

Revamped bmi homepage features aerial Flickr photo updates

The first stage in the programme has gone live with the launch of the new homepage , designed by digital agency Prospect in conjunction with bmi's in-house e-commerce team. The branding will work alongside M C Saatchi's creative campaign for the airline. The new homepage uses aerial shots of the London ...

Eurostar announces pitch shortlist

includes e-commerce and loyalty responsibilities across Europe, as well as CRM programmes in the UK..... The pitch is being overseen by Louise Holah, the e-commerce, commercial and CRM manager at Eurostar, who ...

The Week: People news - Adderley moves to BAA

Nick Adderley, the former marketing director at LoveFilm and head of e-commerce marketing

Eurostar seeks DM shop for Euro task

The brief will include all of Eurostar's on- and offline loyalty communications across Europe, e-commerce, pan-European online marketing and ECRM programmes specific to the UK. The planned consolidation ... appointing a small roster of shops. Louise Holah, the e-commerce, commercial and CRM manager at Eurostar ...

Eurostar seeks DM shop for Euro task

The brief will include all of Eurostar s on- and offline loyalty communications across Europe, e-commerce, pan-European online marketing and ECRM programmes specific to the UK. The planned consolidation ... appointing a small roster of shops. Louise Holah, the e-commerce, commercial and CRM manager at Eurostar ...

Thomas Cook hires ex Abbey marketer Angus Porter

Porter joins from WPP s brand development consultancy Added Value where he was global chief executive. He will be responsible for strategic development of the Thomas Cook brand and the group s strategic e-commerce agenda. He will also be tasked with looking for opportunities in new markets ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.