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Marketing bonuses: old remuneration structures remain in place except for ecommerce

27 Oct 2009 | by Becky Charles

LONDON - Despite their bad press, bonuses are an important way to motivate marketers.

Gap to launch UK eCommerce site and return to TV

19 Oct 2009 | by Fiona Ramsay

LONDON - Gap has finally confirmed it will launch its first online store in the UK next year.

Tommy Hilfiger launches e-commerce iPhone app

01 Oct 2009 | by Jacquie Bowser

LONDON - US fashion brand Tommy Hilfiger has launched a shopping application for Apple's iPhone that allows consumers to browse through and buy its products.

P&G looks to e-commerce to boost sales

09 Sep 2009 | by Matt Williams

LONDON - Procter & Gamble, the multinational corporation that owns brands including Gillette and Wella, is looking to significantly increase its investment in digital media over the next year.

Helly Hansen to launch its first e-commerce site

01 Sep 2009 | by Joe Thomas

LONDON - Helly Hansen, the outdoor clothing retailer, plans to launch its first e-commerce website to service the European and North American markets.

Lingerie retailer Leia to launch ecommerce website

24 Aug 2009 | by Lingerie retailer Leia to launch ecommerce website

LONDON - Lingerie retailer Leia has appointed communications agency Rees Bradley Hepburn to create an ecommerce website after a competitive pitch.

Nude Skincare launches e-commerce site

28 May 2009 | by Fiona Ramsay

LONDON - Natural skincare range Nude, founded by Bryan Meehan, the eco-entrepreneur behind Fresh & Wild, and backed by Ali Hewson, wife of U2 front man Bono, has launched a new e-commerce website.

Matthew Williamson launches ecommerce site

12 May 2009

Matthew Williamson, the clothes designer, is launching an ecommerce site this week. The site was designed and built by creative digital agency Pod1. It will be supported by SEO, email marketing and an online ad campaign to promote the brand's latest fashion lines.

E-commerce to grow 14% in 2009

07 Jan 2009 | by Jacquie Bowser

LONDON - Consumers are set to spend in excess of £68.4bn online in 2009, an increase of 14.4% on last year, with more people shopping from home as they seek to avoid the stress of crowds, according to research by e-Marketer.

Opinion: How to monetise your eCommerce data

07 Jan 2009 | by Ben Langdon

During tough times brands tend to redirect above-the-line marketing spend to below-the-line opportunities and the unprecedented economic circumstances facing us today mean a sharp decline in marketing spend across the board -- with only investment in digital rising.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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