Tesco adds brands in ecommerce fashion strategy
24 Nov 2011 | by Nicola Clark
Tesco is increasing the number of brands available on its Clothingattesco.com website, as part of its strategy to become an ecommerce fashion destination.
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Everything Everywhere plots branded ecommerce store
06 Dec 2011 | by Sarah Shearman
Everything Everywhere is to bolster its presence as a consumer-facing brand with a dedicated ecommerce site, following a major internal review at the T-Mobile and Orange-owner.
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.
Brand manager of the week: Shelly Byrne, Brand and ecommerce manager, Financial Times
17 Aug 2011
- Describe yourself in three words. Decisive, approachable and determined. - What would you be if you weren't a brand manager? A crime scene investigator. I don't like to miss an episode of Crimewatch. - What advice would you give someone starting their marketing career today? Get as much...
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google Wallet, is attempting to integrate e-commerce data with its social CRM intelligence.
Karen Millen recruits ecommerce director to spearhead global web expansion
10 Jun 2011 | by Ben Bold
Fashion firm Karen Millen has appointed Lynn Ritson as its first ecommerce director, as it seeks to build its global online presence and drive online sales.
BMW ramps up ecommerce offering with eBay store
09 May 2011 | by Sarah Shearman
BMW, the car manufacturer, is launching a store on eBay UK to meet demand from motoring enthusiasts looking to buy original car parts online.
EBay acquires ecommerce provider GSI for $2.4bn
29 Mar 2011 | by Daniel Farey-Jones
Ebay is buying ecommerce and marketing services company GSI for $2.4bn (£1.5bn), its largest deal since it bought Skype for $2.6bn five years ago.
Morrisons acquisition begins push into ecommerce and delivery
15 Feb 2011 | by Ed Owen
Morrisons has bought online retailer Kiddicare for £70m, in order to adapt its website technology and roll out its own ecommerce offering.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
