Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.
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Tesco is increasing the number of brands available on its Clothingattesco.com website, as part of its strategy to become an ecommerce fashion destination.
Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.
Marks & Spencer has hired New Look's ecommerce director Dom McBrien to be its new multichannel trading director as the high-street retailer continues its multichannel sales drive.
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google Wallet, is attempting to integrate e-commerce data with its social CRM intelligence.
BMW, the car manufacturer, is launching a store on eBay UK to meet demand from motoring enthusiasts looking to buy original car parts online.
Ebay is buying ecommerce and marketing services company GSI for $2.4bn (£1.5bn), its largest deal since it bought Skype for $2.6bn five years ago.
Stella McCartney, the fashion designer, has launched an e-commerce site in the UK for the first time.
EBay has added a price comparison feature to its free iPhone app in a bid to entice high-street shoppers to compare deals.
Richard Desmond's Northern & Shell group is making a push into ecommerce with the launch of a new website that will attempt to cash in on the popularity of lastminute.com.
Amazon has acquired rival ecommerce company Quidsi for around $540m (£334m), according to reports.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.