CAMPAIGNS: Financial PR - Mantra aids J-Lewis with buy.com buy
23 Feb 2001 | by BEN BOLD
retailer John Lewis and convey this as a key point in the latter's e-commerce strategy. To stress that buy ...
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- PR Week UK (6)
M&S deal helps Amazon to soar as car makers fall
29 Apr 2005 | by Dan Bloch
The tie-up, the first time a third party has sold M S products, also involves new subsidiary Amazon Services Europe hosting and providing the e-commerce technology behind M S's website. Elsewhere in the top five, bookmaker Stanley Leisure benefited from news that state-owned betting operator The Tote ...
STOP PRESS: Dawson Walker regains e-commerce work
17 Sep 1999 | by ANDREW HOLT
Dawson Walker has won a pounds 1.6 million account to promote Hyporium, an e-commerce tool...Dawson Walker has won a pounds 1.6 million account to promote Hyporium, an e-commerce tool enabling computer reseller Hyperchannel to sell via the internet. The contract, which covers seven European markets, was awarded after a four-way pitch including Ketchum, Ogilvy PR and Gyro. Dawson ...
Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e-commerce
10 Sep 1999 | by MARY COWLETT
, sells products both in-store and through e-commerce. To make it more competitive on the internet ... shopping before birthdays or Christmas. While the core work of differentiating an e-commerce brand ...
CAMPAIGNS: Turning PCs into screen savers - Hi-tech PR
16 Jul 1999 | by SAMANTHA GRAHAM
With e-commerce now an everyday reality, The Red Consultancy and its client Microsoft Network put...With e-commerce now an everyday reality, The Red Consultancy and its client Microsoft Network put the medium to the test by locking four volunteers in a room for 100 hours with nothing ... about e-commerce but while no one was actually putting it to the test. Client: MSN PR Team ...
CAMPAIGNS: Beenz stirs up a hive of publicity - Hi-Tech PR
30 Apr 1999 | by LEXIE GODDARD
Beenz is the name of a new, on-line currency. An innovative concept in the world of e-commerce...Beenz is the name of a new, on-line currency. An innovative concept in the world of e-commerce, Beenz are electronic credits which can be earned by shopping on-line or even by simply visiting a web ... . Verdict Yet another internet start-up company launching into the crowded e-commerce market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
