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Seventy Seven PR to promote fast-growing fashion e-commerce site Showroom Privé

Showroom Privé, an online retailer backed by the same venture capital fund as Facebook, has appointed Seventy Seven PR to promote the brand following its UK launch.

E-commerce firm merges divisions as Meyer departs

E-commerce specialist Commerce One has merged its PR and marketing divisions following the departure of global corporate communications director Patrick Meyer.

THE TOP EUROPEAN PR CONSULTANCIES 2000: ITALY - The boom in e-commerce has made hi-tech the biggest contributor to Italian PR business

PR continues to grow in stature in Italy. With an improving economy and a desire among the business community to embrace new technology, PR agencies found their services in great demand during 1999. Financial PR practitioners were kept busy by a stream of companies coming to market, while hi-tech specialists...

IoD sharpens up PR role to launch e-commerce tool

The Institute of Directors is on the hunt for a new PR director to oversee the launch in the autumn of its new e-commerce tool, IOD.com.

De Souza becomes Ogilvy e-commerce director

Ogilvy PR Worldwide has appointed former Bell Pottinger Good Relations director Howard de Souza to the newly-created position of director of e-commerce.

MEDIA BRIEFS: Sky News hires Sergeant for e-commerce

Sky News has recruited Mike Sergeant as its first e-commerce correspondent. He joins from Reuters Television, and will report on internet business and finance.

MEDIA BRIEFS: Dunn starts new Associated e-commerce

Martin Dunn, head of Associated Newspapers internet operations, is to set up another new media company within the group. Dunn joined Associated in 1996 from the New York Daily News, where he was editor-in-chief. He founded Associated New Media, which launched sites such as Charlotte Street.com and...

MEDIA: WOMEN’S WEB SITES - Sisters are doing it for themselves/Women’s magazine publishers are racing to exploit the largely untapped potential of the web, but their success will depend on the growth of e-commerce

If you are IPC - the leading publisher of women s lifestyle magazines - the emergence of the internet is pretty frightening. Could all those magazine franchises which have been the basis of your business for the best part of a century be usurped by web sites?

MEDIA: BRIEFS - New Telegraph arm exploits e-commerce

The Telegraph Group has announced the formation of a new company, Hollinger Telegraph New Media, to develop opportunities on-line and exploit the e-commerce market in the UK. The Telegraph Group launched the Electronic Telegraph five years ago, and now has a network of 16 web sites. It recently launched...

MEDIA: NEWSPAPERS ON E-COMMERCE - Electric dreams become a firm reality/Newspapers are making their on-line presence felt with magazines and sections aimed at the general reader, for whom e-business is now big business

There is something ironic in the way traditional newspapers are all hastily putting together new sections about the internet and e-commerce - a bit like the canal companies helping to build the railway lines during the last industrial revolution.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.