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NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

. The danger of the meaningless new-media brand is not confined to e-commerce. It's also a trap waiting ...

BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods to buyers

of information rather than e-commerce for profit is unusual. ...

BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods to buyers

of information rather than e-commerce for profit is unusual. ...

Tiny hires Red Media to drive e-business and internet service

Tiny Computers has hired Red Media to handle a pounds 2 million multimedia push for its ISP and e-commerce...Tiny Computers has hired Red Media to handle a pounds 2 million multimedia push for its ISP and e-commerce arm Tiny Online. The Soho-based agency won the contract after taking part in a three-way pitch, overseen by Tiny Online managing director Colin Greene. Red Media has been ...

Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market

to do to help the UK compete in the global market and embrace e-commerce. Earlier this month ...

200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations agencies are undergoing fast transformations fuelled by new media, a spate of takeovers, and a serious approach to corporate reputations at board level

Three major themes dominate developments across the agency sectors. In no particular order, they are the impact of the internet, digital technology and e-commerce, the competition to be accepted as a boardroom consultant rather than a mere supplier, and the takeovers and merger wave ...

Compaq UK revamps with new boss

of pounds 9.9m. At the same time Compaq has created a new e-commerce division to operate alongside ... on the title of e-commerce director, with responsibility for internet and database marketing. Haynes said: There has to be a very strong focus on e-commerce and the internet across all our business groups ...

PUBLIC RELATIONS: Redirecting the high-tech message - New technology is a burgeoning area for PR, and agencies face the challenge of ensuring consumers are not blinded by science. Stephanie France reports

and exhibitions to discuss the more easily understood industry issues, such as e-commerce, the Millennium Bug ... ) to produce industry-related events and guides, and sponsored the IoD s e-commerce activities. The result ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

. Dell is also one of only a handful of players that is actually making e-commerce - that is the sale ... Cisco is the only other player doing any real e-commerce. Barriers to its take-up in the UK include ... to pounds 200 and internet connection charges fall, the volume of e-commerce will go up. I think ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.