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Guess pushes for social and e-commerce combination

13 Jul 2011 | by Nicola

Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google Wallet, is attempting to integrate e-commerce data with its social CRM intelligence.

Red overhauls website with ecommerce focus

11 Aug 2010 | by Nicola Clark

Publisher Hachette Filipacchi is overhauling its digital strategy for its older-women's lifestyle glossy title Red, with the launch of a revamped website later this year.

Opinion: How to monetise your eCommerce data

07 Jan 2009 | by Ben Langdon

During tough times brands tend to redirect above-the-line marketing spend to below-the-line opportunities and the unprecedented economic circumstances facing us today mean a sharp decline in marketing spend across the board -- with only investment in digital rising.

Direct News brief: Christian Aid makes first move into e-commerce

23 Nov 2005

Christian Aid has made its first move into e-commerce with the launch of a virtual gifts catalogue online. The print catalogue, which was launched last year, has raised almost £1m. The online work, by Randommedia, is supported by offline activity including a spoof Christmas single.

DMA launches e-commerce scheme to protect consumers

05 Apr 2005 | by by Daniel Farey-Jones

LONDON – A new scheme to protect internet shoppers from unfair practices by e-commerce sites has been launched by the Direct Marketing Association.

Skater store Route One launches e-commerce revamp

24 Nov 2003 | by Staff,

LONDON - Route One, the independent 'street' retailer, has launched a new online store as part of an overhauled direct retail operation.

AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

30 Nov 2000 | by KEN GOFTON

Although Marketing produces separate league table on direct marketing (DM) in March and sales promotion (SP) in October, the two are combined in this end-of-year review. The reason for this is that many agencies appear under both headings. Specifically, many with their roots in promotion...

SPOTLIGHT ON: Agencies as new-media owners - The ’Wild West’ e-commerce environment won’t last forever. Walsh Simmons is one of many to grab some dotcom action, Alasdair Reid says

30 Jun 2000 | by ALASDAIR REID

Not so long ago, Walsh Simmons was a humble direct marketing agency based in Manchester. Times change. It s still based in Manchester, but it is no longer quite so humble and it now has a whole handful of branches in cyberspace.

DIRECT: UK e-commerce set to boom, says DMA

18 May 2000 | by IAN DARBY

Direct marketing is set to boom thanks to the internet, according to new research from the Direct Marketing Association (DMA).

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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