Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E-commerce ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Wallet, is attempting to integrate e-commerce data with its social CRM intelligence....dedicated vice president of social media, considers integrating e-commerce data with social networks ... the new technology platforms to drive its e-commerce sales across 23 countries. "Instead of the shotgun ...
PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow
12 Jul 2010 | by Steve Grout
-facing staff, call centres and e-commerce sites; - Use customer rewards consistently and carefully. ...
Digital Marketing Group posts its first pre-tax loss
02 Jul 2010 | by Arif Durrani
partially offset by a series of cost cutting measures and growth in technology-related e-commerce business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
