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Eurostar hires RAPP to direct account

RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...

PayPal launches debit card

.95 to activate, will be accepted at high-street stores and e-commerce sites displaying the Visa symbol.

Eurostar announces pitch shortlist

includes e-commerce and loyalty responsibilities across Europe, as well as CRM programmes in the UK..... The pitch is being overseen by Louise Holah, the e-commerce, commercial and CRM manager at Eurostar, who ...

75th Anniversary Issue: Disciplines - Direct marketing - Targeted, personal, effective

brought immense changes and opportunities to the industry. The development of e-commerce data capture ...

Direct Marketing Manual: The vital statistics

citing it 1 Pressure on margins 50 2 Rise of e-commerce 43 3 ...

Ikea appoints Agency.com for online CRM

following a competitive pitch, has also been briefed to launch an eCRM and e-commerce programme ...

Direct News: IKEA appoints Agency.com

following a competitive pitch, has also been briefed to launch an eCRM and e-commerce programme ...

Direct News brief: Christian Aid makes first move into e-commerce

Christian Aid has made its first move into e-commerce with the launch of a virtual gifts catalogue

Search marketing: The big squeeze

areas such as travel, financial services and e-commerce is to remain visible. 'It means that smaller ...

Asda to bolster reach of home-shopping service

-managing director of e-commerce, Octavia Morley, had previously scorned online shopping. She had claimed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.