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Online shows influence over consumer buying decisions

Direct and digital response media agency Equi=Media's second bi-annual E-Commerce Media Monitor Analysis (EMMA) survey examines channel preferences at each stage of the purchasing process -- searching, quoting and buying. The survey is carried out over the phone and face-to-face. The growing preference ...

Dialogue DLKW appoints Marshall as head of digital

the bank's e-commerce unit. He moved to Zentropy Partners (now MRM Worldwide), where he set up a financial ...

DoH awards Prolog three-year contract

. The agency provides e-commerce solutions and mail-order fulfilment, and employs more than 900 staff at its ...

Maximiles snaps up ipoints to create online loyalty giant

increasing demand from clients to deliver pan-European strategies and capabilities across e-commerce, direct ...

E-Dialog opens extra channel for marketing messages

Clients of the company, including Footlocker and BMG Music, will be able to administer transactional and marketing emails through the same system, using e-Dialog's Precision Transaction Messaging. Transactional messages are traditionally sent by a company's IT or e-commerce system so have not offered ...

Direct Marketing Manual: The vital statistics

citing it 1 Pressure on margins 50 2 Rise of e-commerce 43 3 ...

Ikea appoints Agency.com for online CRM

following a competitive pitch, has also been briefed to launch an eCRM and e-commerce programme ...

Direct News: IKEA appoints Agency.com

following a competitive pitch, has also been briefed to launch an eCRM and e-commerce programme ...

Marriott hires Euro RSCG for e-marketing push

with Marriott International to implement a strategic, creative programme to harness the growing importance of e-commerce ...

Celerity unveils new email correction service

's data and e-commerce team, Celerity was able to identify a way to improve the integrity and clarity ... that working closely with Loyalty Management UK's data and e-commerce team on this project will enhance Nectar ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.