Tesco adds brands in ecommerce fashion strategy
24 Nov 2011 | by Nicola Clark
Tesco is increasing the number of brands available on its Clothingattesco.com website, as part of its strategy to become an ecommerce fashion destination.
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Everything Everywhere plots branded ecommerce store
06 Dec 2011 | by Sarah Shearman
Everything Everywhere is to bolster its presence as a consumer-facing brand with a dedicated ecommerce site, following a major internal review at the T-Mobile and Orange-owner.
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.
M&S poaches New Look ecommerce boss McBrien
04 Oct 2011 | by Sarah Shearman
Marks & Spencer has hired New Look's ecommerce director Dom McBrien to be its new multichannel trading director as the high-street retailer continues its multichannel sales drive.
Brand manager of the week: Shelly Byrne, Brand and ecommerce manager, Financial Times
17 Aug 2011
- Describe yourself in three words. Decisive, approachable and determined. - What would you be if you weren't a brand manager? A crime scene investigator. I don't like to miss an episode of Crimewatch. - What advice would you give someone starting their marketing career today? Get as much...
Seventy Seven PR to promote fast-growing fashion e-commerce site Showroom Privé
18 Jul 2011 | by Nikki Wicks
Showroom Privé, an online retailer backed by the same venture capital fund as Facebook, has appointed Seventy Seven PR to promote the brand following its UK launch.
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google Wallet, is attempting to integrate e-commerce data with its social CRM intelligence.
Karen Millen recruits ecommerce director to spearhead global web expansion
10 Jun 2011 | by Ben Bold
Fashion firm Karen Millen has appointed Lynn Ritson as its first ecommerce director, as it seeks to build its global online presence and drive online sales.
Mail on Sunday positions itself as ecommerce driver
18 May 2011 | by Arif Durrani
The Mail on Sunday has come out fighting for its share of advertising budgets, drawing on research to demonstrate its strength as a gateway to receptive consumers in the digital age.
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