Industry asks Blair to intervene over EU e-commerce plans
10 May 2002 | by JOHN TYLEE
Industry leaders are calling on Tony Blair to step in to stop advertisers becoming unwitting victims of local laws as they extend internet campaigns into Europe.
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The IPA has named Nigel Gwilliam as its first e-commerce and new-media consultant. A former senior media planner at Leo Burnett, he joins after completing an assignment for the Periodical Publishers Association. Hamish Pringle, the trade body's director-general, said Gwilliam's task would be to extend...
Industry leaders are calling on Tony Blair to step in to stop advertisers becoming unwitting victims of local laws as they extend internet campaigns into Europe.
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Not so long ago, any company contemplating an information technology learning curve would be in no doubt whatsoever as to its first step - the boss would pick up the phone and talk to his favourite management consultancy. Usually, this meant one of the big five , all of which are aligned to the major...
- The European commission yesterday approved a business to business internet-based marketplace for the first time.
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