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How can magazines mix digital and commerce?

09 Feb 2012 | by Rebecca Miskin and Zoe Bale

of tablets, mobile magazine apps, hyper-connectivity to social media, paywall experiments and e-commerce. We ...

Clarins goes for direct sales with digital rollout

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ...

TAG Heuer switches CRM strategy to boost sales

19 Jan 2012 | by Matthew Chapman

The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...

The Year Ahead for ... Technology

12 Jan 2012 | by Jean-Paul Edwards

proportion of any major economy. We should be proud that the UK has just about the most advanced e-commerce market in the world: we export 2.80 of e-commerce goods and services for every 1 imported. We ...

Trading places: this week's people moves

06 Jan 2012 | by Sara Kimberley

for the airlines global sales, marketing, e-commerce, contact centres and customer relations. He is to join ...

Virgin Atlantic sales and marketing director Paul Dickinson departs

03 Jan 2012 | by Sara Kimberley

Dickinson is responsible for the airlines global sales, marketing, e-commerce, contact centres and customer relations. He is leaving the airline to join Christies auction house. He joined Virgin in 2001 as sales and distribution director before being promoted his current role in 2006, replacing marketing ...

Social Media: The value of a Like

27 Dec 2011 | by Adam Woods

target is sales, and in e-commerce, at least, the data is there to be found. "For Clothing at Tesco ...

Agency of the Year: Bartle Bogle Hegarty

15 Dec 2011

to bring e-commerce and creativity together in an innovative campaign. BBH earned more Campaign Picks ...

UK leads the way digitally, says Ofcom report

14 Dec 2011 | by Maisie McCabe

. Ed Richards, chief executive of Ofcom, said: "Across the globe, people are embracing e-commerce ...

Digital shops eye Hotel Chocolat job

08 Dec 2011 | by Matt Williams

A small number of agencies have been invited to pitch for the business, with pitches understood to be taking place later this month. The successful agency will oversee e-commerce work for the brand and be responsible for handling some digital advertising campaigns. The move marks the first time Hotel Chocolat ...

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