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LONDON - Despite their bad press, bonuses are an important way to motivate marketers.
LONDON - Procter & Gamble, the multinational corporation that owns brands including Gillette and Wella, is looking to significantly increase its investment in digital media over the next year.
LONDON - Natural skincare range Nude, founded by Bryan Meehan, the eco-entrepreneur behind Fresh & Wild, and backed by Ali Hewson, wife of U2 front man Bono, has launched a new e-commerce website.
LONDON Women's fashion brand Rare has undergone a revamp ahead of plans to widen its distribution to a greater number of high-street fashion chains.
Boodles, the luxury jeweller, is making its e-commerce debut as it expands its international store network. The firm overhauled its brand last year, changing its name from Boodles Dunthorne to modernise its image. Web agency Panlogic has been appointed to develop the company's e-commerce capability.
LONDON - Upmarket hairdressing chain Toni & Guy is overhauling its digital strategy to offer e-commerce services across 30 countries and improve internal communications.
LONDON - The Body Shop has entered the online retail market for the first time since a joint venture with Japanese internet investor Softbank failed four years ago.
Debenhams has extended its e-commerce offering with a health and beauty line featuring brands such as Estee Lauder, Calvin Klein and Clinique as well as its own-branded health and beauty products. It is also providing pre-Christmas free delivery as well as gift vouchers for beauty brand Clarins....
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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