David Coulthard drives new cosmetic range online
03 May 2006 | by by Lauren Webb
, through a website with e-commerce capabilities....by Imano, using its e-commerce platform CommerceNow. Chetan Damani, director of Imano, said ...
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Interflora marks a record year with 1m orders online
15 May 2006 | by by Sarah Woods
. Adrian Pritchard, Interflora's head of e-commerce, said: "We invest considerably in our website ...
Consumers holding to channels during the buying process
02 Feb 2006 | by by Daniel Farey-Jones
Dubbed EMMA, short for E-commerce Media Monitor Analysis, the new research will be repeated every six months to capture changes in consumer preferences in researching products, obtaining quotes and buying them. The first results show that 70% of respondents who sought quotes face-to-face on the high ...
True Digital draws on learners' experiences for AA driving school website
21 Nov 2005 | by by Ben Bold
True Digital worked closely with the AA's e-commerce team in creating www.aadrivingschool.co.uk . To research the project, the agency interviewed learner drivers who passed their driving tests through the AA, and AA driving instructors. The experiences it gathered were then used to create case studies examining ...
New loyalty scheme accesses high earners through employers
19 Oct 2005 | by by Ben Bold
's e-commerce specialist Real TSP, applauded the service. "Privilege Plus is an exciting new idea ...
Souk Digital appointed to develop Cineworld's website
12 Oct 2005 | by by Julia Pearlman
Cineworld's parent company, The Blackstone Group, bought UGC Cinemas in November 2004. Between July and September, all UGC Cinemas were rebranded under the Cineworld brand. Souk will be combining the websites into a single booking, reference and e-commerce site for the UK and Ireland under the address www ...
New data-capture device records prospect images and comments
15 Sep 2005 | by by Daniel Farey-Jones
The ability to integrate audio and photo data into individual prospect records was introduced at the request of TAAP's clients, including automotive brands Fiat, Vauxhall, Chevrolet and Kia Motors. Matthew Young, e-commerce and direct marketing manager of Chevrolet, said: "Sometimes it's the throwaway ...
Profero beats three to Butlins account
25 Aug 2005 | by by Larissa Bannister
New activity will combine display and search advertising with acquisition marketing. The Bourne Leisure-owned company already takes 45 per cent of its bookings online and wants to increase this figure. Tessa Critien, the head of e-commerce at Butlins, said: "The internet is developing at such a pace ...
Cricket fans email addresses offered by RSA Direct
04 Aug 2005 | by by Staff
and highly responsive to offers, not only related to their passion, but also financial servicse, travel, e-commerce ...
Currys drops Barker as it cuts £37m ad budget
02 Aug 2005 | by by James Quilter
and communications. Each group will control its own marketing, store design, supply and e-commerce. If you ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
