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Unilever tops 2012 Marketing Society Awards nominations

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E-commerce ...

ISBA Conference: President spotlights online behavioural ads debate

experience and build e-commerce," he said. "Our default position is that consumers should have the right ...

Think BR: Brands that grow businesses

, management and enterprise consulting services Airtel, mobile communications Amazon.com, e-commerce ... Rakuten Ichiba, e-commerce Red Bull, energy drinks Royal Canin, pet food Samsung, electronics ... Stonyfield Farm, organic dairy products Tsingtao, beer Vente-Privee.com, e-commerce Visa, electronic ...

TAG Heuer switches CRM strategy to boost sales

The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.