Levi's changes digital strategy with new website
16 Oct 2008 | by Fiona Ramsay
and skaters on the site to give users a more intimate relationship with the brand. A revised e-commerce ...
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Gossard starts selling entire range online
06 Nov 2008 | by Fiona Ramsay
LONDON - Underwear brand Gossard has launched a website with e-commerce capability, making
Ann Summers marketing director Julian Baker to join TK Maxx
17 Sep 2008 | by Jemima Bokaie
to replace Baker. It has also looking to appoint a new position of e-commerce director as the website becomes ...
Physical or digital?
02 Oct 2007 | by Jane Simms
Shirley, head of e-commerce at Mosaic Fashions, the umbrella company for brands such as Oasis, Karen ...
Digital brief: Speedo appoints Design UK
01 Aug 2007
year. The swimwear brand intends to add social networking and e-commerce functionality to its global
Marketing's Power 100
30 May 2007 | by Marketing Staff
-universal acclaim. Their success has established its executive director for marketing, e-commerce, store design ... hand, his business, which owns the Currys and Dixons brands, is at the sharp end of the e-commerce ...
Digital: Nike ads mirror 'bespoke' offer
30 May 2007
The sportswear brand has briefed AKQA to develop a promotion for Nike ID, an e-commerce portal where consumers can purchase bespoke footwear and clothing. The digital drive allows internet users to create their own banner ad according to their mood and tastes. Consumers are encouraged to input a series ...
Tesco.com adds to clothes offer
17 Jan 2007 | by by Staff
Following a successful trial selling its back-to-school line last summer (Marketing, 5 July), the supermarket is to extend the policy to the rest of its clothing, which will be available on Tesco.com from September. Interactive agency WARL Evolution created the e-commerce elements for the back-to-school line ...
Digital News: Diesel plans social network
22 Nov 2006 | by Gareth Jones
site. Diesel is also incorporating e-commerce functionality into its website for the first time ...
Rare overhauls brand identity as e-commerce site launches
01 Feb 2006 | by by Staff
. The activity also includes the launch of an e-commerce website . The Rare range comprises clothing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
