Tesco adds brands in ecommerce fashion strategy
24 Nov 2011 | by Nicola Clark
Tesco is increasing the number of brands available on its Clothingattesco.com website, as part of its strategy to become an ecommerce fashion destination.
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Everything Everywhere is to bolster its presence as a consumer-facing brand with a dedicated ecommerce site, following a major internal review at the T-Mobile and Orange-owner.
Tesco is increasing the number of brands available on its Clothingattesco.com website, as part of its strategy to become an ecommerce fashion destination.
Marks & Spencer has hired New Look's ecommerce director Dom McBrien to be its new multichannel trading director as the high-street retailer continues its multichannel sales drive.
The Mail on Sunday has come out fighting for its share of advertising budgets, drawing on research to demonstrate its strength as a gateway to receptive consumers in the digital age.
Ebay is buying ecommerce and marketing services company GSI for $2.4bn (£1.5bn), its largest deal since it bought Skype for $2.6bn five years ago.
Morrisons has bought online retailer Kiddicare for £70m, in order to adapt its website technology and roll out its own ecommerce offering.
Morrisons, the UK's fourth largest supermarket chain, is looking for a digital agency to help develop strategic and marketing activity ahead of plans to expand its ecommerce offering later this year.
Stella McCartney, the fashion designer, has launched an e-commerce site in the UK for the first time.
Clothing label Polo Ralph Lauren has launched a UK version of its ecommerce site to widen its availability to UK customers.
LONDON - Sainsbury's is launching its first TV ad promoting its e-commerce website, www.sainsburys.co.uk.
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