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Best Western launches reward scheme

05 Aug 2009 | by Ben Bold

customers accrue points through transactions made with participating e-commerce sites. The points can ...

Eurostar direct pitch narrowed down to three

01 Oct 2008 | by Nikki Sandison

but later withdrew. The consolidated account consists of e-commerce and loyalty responsibilities across ...

Travelodge poaches senior Camelot marketer

13 Jul 2007 | by Darren Davidson

Heale joins the Travelodge executive management team with immediate effect, reporting to Guy Parsons, chief operating officer. In his new role, Heale will be responsible for directing Travelodge s marketing, e-commerce and sales strategies. Heale spent five and a half years with Camelot in a ...

Visit Britain hires SCL Analytics for e-commerce overhaul

06 Jul 2007 | by Joe Lepper

LONDON - VisitBritain has hired SCL Analytics to handle a revamp of its e-commerce activity....As part of the deal, SCL Analytics will use Unica Corporation s Affinium NetInsight software to add web analytics to the tourism body s e-commerce work. Visit Britain has around 1m unique users across its network of more than 40 sites globally and a key focus of SCL Analytics work will be to gain ...

Online shows influence over consumer buying decisions

25 Sep 2006 | by by Daniel Farey-Jones

Direct and digital response media agency Equi=Media's second bi-annual E-Commerce Media Monitor Analysis (EMMA) survey examines channel preferences at each stage of the purchasing process -- searching, quoting and buying. The survey is carried out over the phone and face-to-face. The growing preference ...

Lonely Planet adds flight search to website

14 Sep 2006 | by by Staff

authors around the world. It also acts as an e-commerce tool selling the Lonely Planet travel guides ...

Starwood Hotels appoint director of online marketing

16 Aug 2006 | by by Staff

Kerzner, who will be based at the Park Lane Hotel in London, joins from Starwood in Canada where he was director of field marketing. In his new role, he will head up regional online and e-commerce strategies for Starwood's 34 hotels across Northern Europe, which includes the UK, Ireland, France ...

Marriott hires Euro RSCG for e-marketing push

01 Jun 2006 | by by Joe Lepper

with Marriott International to implement a strategic, creative programme to harness the growing importance of e-commerce ...

Warner Breaks appoints Sonaa to increase online sales

21 Feb 2006 | by by Heydon Prowse

Sonaa. Mat Finch, Warner Breaks' sales and marketing manager, said: "E-commerce is becoming ...

Consumers holding to channels during the buying process

02 Feb 2006 | by by Daniel Farey-Jones

Dubbed EMMA, short for E-commerce Media Monitor Analysis, the new research will be repeated every six months to capture changes in consumer preferences in researching products, obtaining quotes and buying them. The first results show that 70% of respondents who sought quotes face-to-face on the high ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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