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Sainsbury's backs e-commerce site with first campaign

LONDON - Sainsbury's is launching its first TV ad promoting its e-commerce website, www.sainsburys.co.uk.

'Don't underestimate the power of Google' to drive growth, says Sorrell

the sluggish economy, driven by e-commerce, and particularly Google...., but it s the online internet activity [that s driving growth] at about 20% of the market due to heavy e-commerce activity in the UK. "We re seeing a lot of online buying and development of e-commerce activity ...

Winter striptease in National Lottery ad

Abbot Mead Vickers BBDO has created the spot, which breaks tonight, for lottery operator Camelot. The new creative follows on from ads launched last month, which portray the give-it-a-go attitude of players. Ailsa McKnight, brand marketing and e-commerce director at Camelot, said: "The latest ad is a ...

Interactive online virtual world to launch in January

of London, with opportunities for outdoor advertising and shops to launch e-commerce facilities. Near ...

G2: Data at the core

with discounts. Next-generation e-commerce Hundreds of start-ups are experimenting by building a social ... for business. The platform is shaping e-commerce for the next generation as more shops are being created within ...

Confessions of an internet adman

, albeit more targeted and less fundamental to the creative experience. TV will be e-commerce ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.