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'Don't underestimate the power of Google' to drive growth, says Sorrell

the sluggish economy, driven by e-commerce, and particularly Google...., but it s the online internet activity [that s driving growth] at about 20% of the market due to heavy e-commerce activity in the UK. "We re seeing a lot of online buying and development of e-commerce activity ...

Publicis extends footprint in China

Longtuo has e-commerce expertise in creative, customer acquisition and marketing solutions. The company, set up in 2000, employs 140 people in its Beijing, Shanghai and Guangzhou offices. Publicis ... and provides e-commerce services to clients including Converse and Hertz. Longtuo's existing clients include ...

Arena Quantum to revamp its offering

The agency has promoted Paul Bennett, its current director of e-commerce, to the role of managing director. Arena Quantum will offer digital business services including bespoke technology build, content development and e-commerce strategy. It will also offer insight for Arena Media's clients that are using core ...

Digital Marketing Group profits drop 14%

Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results ... need to invest to protect that we have." E-commerce was a bright spot, with gross profit climbing 68 ...

Digital Leagues 2011

/build, 10% e-commerce, 20% mobile, 3% eCRM, 20% ads, 2% media. Clients include Nike, Heineken, Fiat. www ... % consultancy, 20% design/build, 15% e--commerce, 10% mobile, 5% eCRM, 5% viral, 5% email, 10% ads, 5% search ... .8% consultancy, 13.8% design/build, 14.9% e-commerce, 1.7% mobile, 3% eCRM, 3.2% viral, 3% email, 3.2% ads, 25 ...

Iris wins Domino's digital and DM task

that more than half of Domino's UK delivery sales are now through e-commerce and that it takes more than 1 ...

Warehouse begins advertising pitch

considered it before. Warehouse hired Jennifer Roebuck, the former French Connection head of digital and e-commerce ...

Carat lands £6.7m CSL media account

of digital performance marketing. We're extremely proud of our track record in building e-commerce business ...

Digital shops eye Hotel Chocolat job

A small number of agencies have been invited to pitch for the business, with pitches understood to be taking place later this month. The successful agency will oversee e-commerce work for the brand and be responsible for handling some digital advertising campaigns. The move marks the first time Hotel Chocolat ...

BBH to take over ASOS ad account

on its digital work and the media agency Carat. Last year, James Hart, the ASOS e-commerce director, used ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.