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Sainsbury's backs e-commerce site with first campaign

LONDON - Sainsbury's is launching its first TV ad promoting its e-commerce website, www.sainsburys.co.uk.

P&G looks to e-commerce to boost sales

.com. Currently, e-commerce counts for less than 1 per cent of P G's sales, which works out at around $500 million ... marketing and e-commerce capabilities, two sectors that P G has traditionally kept separate in the past. ...

Morrisons kicks-off ecommerce pitch

. However, Morrisons is set to establish itself in the online space in 2011, with a trial e-commerce system ... to work on developing a strategy for the e-commerce initiative, as well as helping to produce creative ...

'Don't underestimate the power of Google' to drive growth, says Sorrell

the sluggish economy, driven by e-commerce, and particularly Google...., but it s the online internet activity [that s driving growth] at about 20% of the market due to heavy e-commerce activity in the UK. "We re seeing a lot of online buying and development of e-commerce activity ...

M&S appoints SapientNitro to boost web sales

move designed to generate e-commerce revenues of £1 billion....is expected to take place. SapientNitro s task is to create a digital platform and e-commerce system ...

Hotline: Reader's Digest UK appoints agencies

and accelerate e-commerce revenues for its books, CDs and DVDs retail arm.

Hotline: MBA appointed by book wholesaler Gardners

The book wholesaler Gardners has appointed MBA to handle the launch of Hive.co.uk, an e-commerce

Publicis extends footprint in China

Longtuo has e-commerce expertise in creative, customer acquisition and marketing solutions. The company, set up in 2000, employs 140 people in its Beijing, Shanghai and Guangzhou offices. Publicis ... and provides e-commerce services to clients including Converse and Hertz. Longtuo's existing clients include ...

Arena Quantum to revamp its offering

The agency has promoted Paul Bennett, its current director of e-commerce, to the role of managing director. Arena Quantum will offer digital business services including bespoke technology build, content development and e-commerce strategy. It will also offer insight for Arena Media's clients that are using core ...

Google launches business advice channel on YouTube

The channel , called Survival of the Fastest, will have three content streams aimed at different industry areas: marketing, e-commerce and finance. Survival of the Fastest, which also features a video contribution from the Internet Advertising Bureau chief executive, Guy Phillipson, is being launched ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.