FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper
06 Sep 1996 | by TOM DAWN
is effective for reaching large, or ill-defined, audiences and e-mail offers a personal high ...
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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
per cent are able to deal with internet-based e-mail and three per cent are linked directly to world ... the use of internet and e-mail campaigns and the best way to integrate these with a number of clients ... . There is no problem for us setting up e-mail response handling from scratch using our servers, but the question ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
