Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
than 0845 numbers, it benefits the whole industry to know this. To start the ball rolling, we've e-mailed ...
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Nectar and Yahoo! launch search toolbar
22 Jul 2010 | by Jacob Mathias
. The toolbar will be promoted with a mass e-mail to all Nectar users and followed up through a full range ...
Watchdog bans Matalan property e-mail ad
18 Nov 2009 | by Hadassah Nymark
LONDON - The Advertising Standards Authority has banned an e-mail ad from the retailer Matalan...The e-mail stated: "Your home in the sun for just 22.49 a month less than your holiday! And own your property abroad for less than your holiday." A recipient challenged the claim for being misleading as she understood that buyers bought a two-week slot for 15 years, after which the property ...
Regulator bans 'inaccurate' Zavvi promotion
21 Oct 2009 | by Hadassah Nymark
LONDON - An e-mail promotion offering Zavvi products "from only £1.95" has been withdrawn
Examples of social media success stories
11 Jun 2009 | by Staff
recent BusinessWeek profile, Eliason stressed that Twitter was not a replacement for phone and e-mail ...
Nikon calls £50m advertising pitch
28 May 2009 | by Noel Bussey
million e-mails throughout the year. ...
Ad watchdog slams Natasha Richardson ski helmet e-mail
13 May 2009 | by Hadassah Nymark
The e-mail, sent by ski and outdoor warehouse, skiwear4less.com, headed "Skiers Boarders ... of her passing. The e-mail then changed tack and stated: "As a ski retailer and ski enthusiasts, our ... POSTAGE on all ski helmets." The e-mail also included a picture of the actress alongside a number of ski ...
The Work: New campaigns - UK
23 Jan 2009
: Emma Mee Exposure: Online, press, digital escalator panels, direct mail, e-mail THE LOWDOWN ... and an e-mail programme, which aim to highlight the iconic nature of 20th-century design. The packs ...
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
09 Jan 2009 | by Noelle McElhatton
-response channel, the article states. Ad Age.com, 6 January 2009 UK e-mail law 'attack on rights' From March all internet service providers (ISPs) will by law have to keep information about every e-mail sent ... , gathering details on every text sent, e-mail sent, phone call made and website visited, is a waste of money ...
Peugeot moves UK dealership business into Euro RSCG
05 Jan 2009 | by Caroline Lovell
network. This will span TV, radio, outdoor, digital, print, prospect e-mails and point of sale ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
