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Sector Analysis: Mobile

and engagement is only recorded when a player enters an e-mail address to redeem the reward. Mobext ...

Katherine Levy: Data magic is what will bind a client to its media agency

from the start when he revealed an e-mail from an unnamed client, who begged for help ... by the media agency. "This e-mail could have come from any client," he explained. So far, so normal ...

Lifeline: Tatler

with Laurent-Perrier Champagne. The app can be used to call or e-mail restaurants directly or link ...

Do media plans need mags?

the content elsewhere." Got a view? E-mail us at campaign@haymarket.com ...

My Media Week: Steve Hyde

-plus e-mails a day. Tills' car has broken down, so we postpone till Friday. I use the time to go ...

Understanding always-on business decision makers

s work and personal lives. We found that 97% of UK business executives send work-related e-mails ...

Elvis and UM scoop Johnston accounts

The agencies won the business after a competitive pitch overseen by Johnston's chief executive, Ashley Highfield. Elvis will handle regional activity that will incorporate outdoor, digital, press, CRM and e-mail channels. UM will be responsible for all media. Johnston, which previously worked ...

Things we like

to investigate an incident of e-mail hacking by a Sky News journalist. The case relates to the so-called "canoe ...

Are clients utilising Games?

opportunities still remain - but as each week goes by, another advertiser comes to the market." Got a view? E-mail ...

Will Guardian model appeal?

? E-mail us at campaign@haymarket.com. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.