Close-Up: Return of the art of advertising conversations
11 Feb 2011 | by Anne Cassidy
to master. Even tougher in the days of e-mails, texts and Tweets, where expedience triumphs over craft ...
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How adland is turning campaigns into content
01 Mar 2012
and our e-mail inbox. It's this array of talent and their creative drive that makes the proposition ... questions about what to do with them. Social has been something to wrap your KPIs around but, like e-mail ...
AT&T 'funny e-mail' by BBDO New York
10 Dec 2010
AT&T has launched a new US ad campaign by BBDO New York.
Campaign Big Awards 2010: Financial, Corporate & Utilities winners
28 Oct 2010
For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...
Campaign Big Awards 2010: IT & Technology winners
27 Oct 2010
For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
than 0845 numbers, it benefits the whole industry to know this. To start the ball rolling, we've e-mailed ...
Older generation embraces texting, research reveals
17 Dec 2009 | by Sara Kimberley
message than from an e-mail or voice message. E-mail messaging is only 1% ahead of text messaging as the preferred communication method among all ages, with 33% preferring e-mail communication against 32% who ...
Young people - Dial M for mobile media
04 Dec 2009 | by Kim Benjamin
messaging, mobile e-mail and social networking services are all driving their mobile use." This trend ... of visual personalisations, displaying subscribers' names, mobile numbers and e-mail addresses on a ...
3 to offer Spotify service via mobile
19 Oct 2009 | by Tristan O'Carroll
months, 750 minutes of calls to other mobiles, texts, 3-to-3 voice calls, e-mail and internet browsing ...
And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more
09 Sep 2009 | by Noel Bussey
: The Independent Oops. An e-mail sent by Kingfisher to City analysts on Monday accidentally included information ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
