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Marketing Special Report: Bringing brands to life

enables people to interact with our brand,' says Phil Boas, head of sponsorship and events at E.ON ... , the brief and the business challenge.' E.ON's Boas believes that experiential should add value or improve ...

Marketing Special Report: Building relationships that last

, according to Phil Boas, head of sponsorship and events at energy company E.ON. 'If personal data has been ...

Football League seeks extra brands

The brand search is being led by commercial director Stewart Thomson. The three-year contracts will give the brands access to all 72 league clubs across three divisions. The Football League currently has two platinum sponsors, E.ON and Texaco, and three title sponsors - Coca-Cola, Carling ...

The Week in marketing: 11 November 2008

including OK! and Woman. FA Cup goes on tour The Football Association and lead FA Cup Sponsor, E.ON ...

Branding: Brand in the news - E.ON

E.ON's Mark Owen-Lloyd demonstrated an important point about brand equity last week when he joked...Owen-Lloyd's flippant remark backfired, leading to condemnation both from E.ON and the PM. A nice logo and glossy advertising alone do not make for a healthy, beloved brand. Everything a company ... touchpoint. No company, including E.ON, can afford any part of the organisation going native where its ...

Energy brands ramp up spend amid price hikes

The UK's top six energy firms - British Gas, Npower, E.ON, EDF Energy, Scottish Power and Scottish and Southern Energy - collectively spent a record 58.5m on marketing from January and June, compared with 46.4m over the same period last year, according to Nielsen Media Research. According to comparison site ...

Direct brief: E.ON reappoints EuroDirect

E.ON has reappointed EuroDirect to handle its customer data account following a competitive pitch

E.ON puts task into MediaCom

Energy supplier E.ON has appointed MediaCom to its £30m media planning and buying account....Media. The appointment comes a month after E.ON hired MVi, the digital division of MediaVest ... E.ON appointed Jeremy Davies to its most senior marketing position. The former Abbey brand ...

Marketing Report: Contact centres - The vital statistics

E.ON, Centrica, Vodafone, Peugeot and the Training and Development Agency for Schools. It also ...

News brief: FA to increase prize fund for FA Cup

in broadcast and sponsorship revenues. The total prize fund for the FA Cup, which is sponsored by E.ON

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.