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Power 100: 100 to 50

. 57: JEREMY DAVIES - E.ON As director of brand and communications at energy supplier E.ON, Davies ... for overplaying their green credentials. 'Energy efficiency' is E.ON's favoured phrase, a long-term view that long ...

Marketing's Power 100

, expected to reach 178m web users. 73. Jeremy Davies, E.ON The clubbable Davies has continued to bring his straightforward style to energy firm E.ON. Having started his career at JWT, the former Abbey marketer refused to run ads that took swipes at its rivals, as many of E.ON's competitors have; instead, he ...

Market research professional Jackie McCarry awarded top honours

LONDON - E.On Energy senior research manager Jackie McCarry has been awarded a double distinction

British Gas HomeCare ads axed by the ASA

in their current form. The ASA did turn down a challenge by rival energy provider E.On that the campaign failed ...

TBWA promotes Morton to executive planning director

Morton, who has been head of planning since June last year, will take on the position immediately. He joined TBWA as a managing partner in early 2005, overseeing planning for the John Smith s and PlayStation accounts. As head of planning, Morton has worked across the agency s E.ON, McDonald s, Nissan ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.