Corporate reputation September 2011
14 Sep 2011
Guy Esnouf, E.ON's head of communications, discusses the relationship between media coverage
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Nuclear firm Urenco Group seeks comms help as sell-off looms
17 Nov 2011 | by Alec Mattinson
government and the balance owned by German energy firms E.ON and RWE. TIME LINE November 2011 ...
Client view: Guy Esnouf, E.ON - Moving on from the conflict
14 Sep 2011 | by Jane Bainbridge
Two years ago, energy supplier E.ON was being painted as environmental enemy number one. But head...- not least E.ON, owner of the Kent power plant that became the focal point of the green lobby's ire. Back ... of power generation. Ultimately, E.ON shelved its plans after the build became uneconomic but the damage to E.ON's reputation was done. Given the ferocity of the protests and strength of feelings expressed ...
Edward Walsh, APCO: Juggling the DNA approach
14 Sep 2011 | by Edward Walsh, APCO
Guy Esnouf's account of what led E.ON to take a fresh look at its UK reputation strategy provides ... and attributes. For example, as E.ON found, different stakeholder groups often have very different expectations ... themselves. As E.ON found, customers and NGOs do not necessarily have similar expectations and priorities ...
Iain Bundred, Ogilvy: Strike up a conversation
14 Sep 2011 | by Iain Bundred, Ogilvy
of the bigger picture. That's why it's particularly impressive that Guy Esnouf is willing to admit his company E.ON ... allow itself to be defined reactively. The fascinating insight from E.ON is that the environmental campaign had far less impact on its customers than its pricing strategy. E.ON used that insight to begin ...
Rebecca Reilly, Open Road: All stakeholders are equal
14 Sep 2011 | by Rebecca Reilly, Open Road
the different groups? In the E.ON example, while media and political stakeholders were interested in the environment, E.ON's customers were much more interested in energy prices. It makes sense that the key drivers ... of quality products and services, reasonable prices and responsible behaviour. As E.ON's Guy Esnouf says ...
Jim Donaldson, Weber Shandwick : The brave new world of PR
14 Sep 2011 | by Jim Donaldson, Weber Shandwick
way to prove our worth. I was particularly struck by how much things have changed when E.ON showed ... although Guy Esnouf is absolutely right when he tries to balance E.ON's media coverage, it is clear that we ... clients - and so creating success for ourselves as corporate comms consultants. To steal from E.ON ...
Ben Curson, Hill & Knowlton: Noise vs business impact
14 Sep 2011 | by Ben Curson, Hill & Knowlton
in ways as straightforward as those set out in a PowerPoint presentation. E.ON's Guy Esnouf makes a ... will have the biggest impact. In E.ON's Kingsnorth example, Guy says the Climate Camp was a huge event ...
Sandra Macleod, Echo Research - The ABC of reputation
14 Sep 2011 | by Sandra Macleod, Echo Research
Winston Churchill said: 'A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.' Guy Esnouf sums up the fundamentals of reputation in his honest and open portrayal of how E.ON learned to listen and improve - the hard way. Importantly, in thanking his ...
Jonathan Flint, Citigate Dewe Rogerson: Appreciating the audience
14 Sep 2011 | by Jonathan Flint, APCO
before an announcement, as E.ON's Guy Esnouf says: 'Environmental groups are just that, only interested ...
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